Brand Guidelines

I managed SHL's brand guidelines for seven years, driving content and messaging iteration through multiple brand transitions. My experience with brand guidelines began at CEB, where I influenced evolving web design brand standards. This experience informed my approach at SHL, where I oversaw the representation and evolution of the brand within the guidelines. Key responsibilities included:

• Iterating content and messaging through several brand transitions

• Planning and writing the latest brand guidelines document

• Overseeing the full brand refresh effort depicted in the guidelines

This portfolio section features samples from the SHL brand guidelines, demonstrating my focus on upholding brand integrity and clarity and highlighting my strategic oversight in aligning SHL's identity with its communication goals.